We are committed to keeping our customers informed about how we use the information we gather from you through the use of our website at www.WCA-INC.com ("Site"), the use of our RealEasy Appraisal Suite & Web Applications ("Software") or our other interactions with you. This privacy policy ("Policy") provides an overview of the information we may collect, how we may use that information, and how we protect the information.

Changes to this Policy will be announced on our Site, so please check back periodically. By using the Site or obtaining any service through it, or by using our Software, you agree to the collection and use of information as set forth in this Policy.

If you do not agree to this Policy, please do not use the Site or the Software. This Policy is incorporated into, and considered part of, our End User License Agreement available at http://www.wca-inc.com/eula.html. Capitalized words or phrases in this Policy may be defined herein or as set forth in the End User License Agreement. Questions regarding this Policy should be directed to support@wca-inc.com.

In order to better serve you, we may collect two types of information from Site visitors and Software users: Personally Identifiable Information and Non-Personally Identifiable Information.

Personally Identifiable Information: "Personally Identifiable Information" refers to information that lets us know the specifics of who you are and can be used to identify, contact or locate you, or associate you with a Licensed Device. Personally Identifiable Information may be requested when you register with us, purchase our Software, correspond with us, or otherwise volunteer information. Personally Identifiable Information might include your name, mailing address, telephone number, mobile phone number, email address, and other identification and contact information. We will never ask for your social security number. If you make a purchase through our Site or by phone, we may also collect certain financial information, like your credit card number.

Non-Personally Identifiable Information: "Non-Personally Identifiable Information" refers to information that does not identify a specific individual by itself or in combination with other information. We may record and collect information regarding how a user uses and interacts with the Site or the Software, including decisions on Software writing suggestions. We may also record and collect technical information about how the Site and Software function when you use them, including error and/or bug reports. This information is used to improve the Site and Software. With respect to the Software, we do not collect information reflecting the substance or content of any text to which our Software is applied. Non-Personally Identifiable Information may be compiled and analyzed on both an individual and an aggregated basis. This information may include the website's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the Internet. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the Internet. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Internet, allowing Internet servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

Our primary goal in collecting information is to provide our customers with superior products and service. Among other things, we may use customer contact information to fill orders, contact purchasers to inform them of their order status, to trace false orders, to remind customers of events such as the expiration of a License Term, and to send service and marketing emails. We may perform statistical analyses of aggregate or segmented customer behavior. This allows us to measure relative customer interest in the various areas of our Site for product development purposes and to improve the design of our Site. We may also use information to notify consumers about updates to our Site, to complete user initiated transactions, to trace false orders and to contact consumers directly, or through our third-party service partners, for marketing purposes.

Browsing: We may collect IP addresses for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site. We may collect information from visitors to our Site regarding the referring URL, your IP address, which browser you used to come to any our Site, the country, state and telephone area code where your server is located, and the pages of our Site that you viewed during your visit.

Ordering: When you order from us, we may collect Personally Identifiable Information from you. If you order service, we may collect and maintain your name, email address, mailing address, telephone or mobile number, service selections, credit card number, referring URL, IP address and a password.

Other Information You Provide: If you contact us by telephone, email or letter, we may keep a record of your contact information, correspondence or comments. If you report a problem with the Software or our Site, we may collect such information in a file specific to you. If you provide us feedback through our Site, by email or by calling our customer service representatives, we may ask for your name and email address in order to send you a reply.

Non-Personally Identifiable Information: We may use Non-Personally Identifiable Information to analyze request and usage patterns, and other customer behavior so that we may enhance our Site, our Software, services, and for our marketing purposes. For example, this allows us to measure relative customer interest in the various areas of our Site for product development purposes and to improve the design of our Site. We also may use your IP address to diagnose problems with our servers and software and to administer our Site. We reserve the right to use and disclose Non-Personally Identifiable Information to any third-party in our discretion. For example, we may share aggregated or segmented statistics about pages viewed on our Site and sales with third parties.

BETA Users agree to allow us to record and collect information regarding how the BETA User uses and interacts with the Software, including decisions on Software writing suggestions. BETA users also agree to allow the Software to report such information to us and to record and report Software internal information such as error reports. We may use this information to improve the Software; the information is our property. We do not collect information reflecting the substance or content of any text to which the Software is applied.

Except as otherwise discussed in this Policy, we are the entity collecting your information. This Policy only addresses the use and disclosure of information we collect from you. We encourage you to ask questions and to be very cautious before you disclose your Personally Identifiable Information to others.

Third-Party Traffic Tracking Providers: In addition, we may employ one or more third-party service partners that track the traffic on our Site. However, the information typically gathered by such third parties is Non-Personally Identifiable Information as described in the section above titled Non-Personally Identifiable Information.

Except as otherwise stated in this Policy, we do not sell, trade or rent your Personally Identifiable Information collected on our Site or through our Software to others. You expressly consent to the sharing of your Personally Identifiable Information with third-parties as described in this policy.

Third-Party Service Providers: We may share your Personally Identifiable Information with our third-party service providers for tracking purposes, to charge your credit card, complete your order, improve the functionality of our Site, customize our marketing efforts with you and perform statistical and data analyses, and deliver promotional emails to you from us, or to provide us other services we request. These third parties may not use your Personally Identifiable Information other than to provide the services requested by us.

For example, we must release your credit card number to confirm payment. We may also share website usage information we gather from visitors to our Site who have received a targeted promotional campaign with our third-party advertising service partner for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics.

Non-Personally Identifiable Information: We may provide Non-Personally Identifiable Information, including aggregated or segmented statistics about our customers, sales, traffic patterns, and related Site information, to third parties.

Enforcement of Law and Other Disclosures: We may disclose Personally Identifiable Information if we believe in good faith that such disclosure is necessary to comply with relevant laws or to respond to subpoenas or warrants served on us or to protect or defend the rights, property, or safety of our users, other and ourselves. For example, we may release account information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect or defend the rights, property and safety of our users, others and ourselves. We may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order or subpoena or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

Merger and Acquisitions: In the event of a merger, consolidation, or sale or transfer of all or substantially all of the assets or business of any one or more of the WCA company or Site, the assets that would generally be transferred is the information we collect from our visitors and customers (including both financial records and consumer information). However, the use of this information by any successor entity would still be governed by the terms of this Policy, as amended from time to time, including any amendment after such transaction.

Information About You: During the ordering process you can review, change or delete the information that you have submitted. You may ask us in writing via mail or email at sales@wca-inc.com to have the information on your account deleted, updated or corrected; however, because we keep track of past purchases, you cannot delete information associated with past purchases. We may also be required by law or otherwise to keep certain information and therefore will not delete it or will delete it only after we have fulfilled the applicable requirements. Note that we may retain changed or deleted information for archival or other purposes.

If we send you a communication requesting your consent or permission (a "consent") in connection with this Policy or our Terms and Conditions (including a consent to modifications thereto), such consent is deemed to be given unless (a) you contact us to withhold such consent within the time stated in the communication ("opt out") or (b) applicable law expressly prohibits an opt out with respect to such request for consent.

We employ reasonable security measures to protect the security of the information you submit to us. Our servers protect this information using password protection, advanced encryption and firewall technology for additional protection.

In order to efficiently serve you, credit card transactions and order fulfillment may be handled by established third-party banking institutions, process agents and distribution institutions. They receive the information they need to verify and authorize your credit card transactions. When you access your account information, the information is kept on a secure server. Furthermore, all of the customer data we collect is protected against unauthorized access by physical security means.

If you have any questions about this Policy, the practices of our Site, or your dealings with our Site, please contact us by emailing to support@wca-inc.com.